Five-term incumbent congressional candidate for North Carolina, Cam
Brady, played by Will Ferrell, has invited his challenger, the local tour
guide/novice political contender, Marty Huggins, played by Zach Galifinakis, to
a civility brunch. Marty unwittingly attends it. Both candidates step up
to the podium and profess their wish to have a civil campaign for Congress devoid of all the negative smear tactics that mar the American political landscape.
Then as Marty sits down, Cam comes up and announces that he has a slideshow of
his opponent, a helpful introduction he has put together for the press corps.
Cam shows several embarrassing photos of Marty, digs in a few passive aggressive
slights, and shows a picture of Marty's two pet pug dogs. Pug dogs, Cam
explains, are Chinese, just an interesting fact for everyone in the press ought
to meditate about. Then Cam sits down and as Marty is confusedly trying to
figure out what just happened, Cam whispers with venom, “Welcome to the fucking show.”
Above all, “The Campaign,” is funny. Its best attribute is that it
allows two veteran and extremely skilled comedians with vastly different styles
to play off each other. Will Ferrell uses his best alpha male aggressive
egomaniacal man-boy techniques to play Cam Brady, a politician who will remind
you of several of the more alpha male aggressive egomaniacal man-boys of American politics in the recent past. He has the hair of Jon Edwards, the
libido of Bill Clinton, the grammar of George W. Bush, and the camera
techniques of Anthony Weiner. Marty Huggins, will remind you less of American
politicians than of Zach Galifinakis himself, in that he has an out-of-shape
physique, an out-of-style facial hairstyle, and an effeminate weirdo aura. This
generally plays out with Marty trying to attack in a terribly feeble and
ineffective way, while Cam counterattacks with far too much power ending up
causing himself as much if not more damage than he inflicts on Marty. See the scene where
they trash talk each other in the first debate or the attempt to kiss the same
baby afterwards.
The movie also does a great job of setting up a comic technique that
let’s just call “Line-o-Rama.” A “Line-o-Rama” is a set-up that allows several
punch lines to fit into the same joke. The best instance of this is when Marty
tells his family at the dinner table that he is running for Congress and thus they will all be under much media scrutiny. Marty promises his sons that
he will not be mad as long as they come clean to him about anything
embarrassing before the press does. What follows is a series of
confessions about increasingly weird and perverted things, all of which are
funny because Marty has promised he would not get mad no matter what they may
be. Comedically speaking, “Line-o-Ramas” are great because of the efficiency
they entail. For every one setup you can get five-to-ten laughs and “The
Campaign” does this several times in the span of the movie.
The movie also does a fine job of playing comedic jujitsu with its
marketing trailers. A huge problem with trailers for comedies is that they
invariably give away the best jokes. Jokes generally need to be a surprise, so
it is always a bad idea to put the best ones in a trailer. But here, either
the jokes in the trailer are actually not in the movie, or they are tweaked in
such a way that they still work as surprises. The
hunting scene in the trailer where Marty shoots Cam in the leg with a crossbow
actually works better in the movie because of what they changed. In fact, the
trailer may have even made what happened in the movie funnier. How “The
Campaign” was marketed is something that should be imitated by other comedies.
The movie’s main weakness is its length. At 97 minutes it sometimes feels like it is skipping scenes. It usually is a good idea to make a comedy as lean as possible in order to keep up a fast pace, but were losing something in terms
of character development and targets for satire. There is too much to make fun
of with this subject and too little of it gets onto the screen. What is there though works is relevant scathing social satire.
The satire comes from how either of these candidates could ever reasonably get elected. The movie employs the Motch brothers, a pair of billionaire
brothers played by Jon Lithgow and Dan Akroyd to pull this off. They have
supported Cam Brady with untold amounts of money in the last five elections and
have succeeded getting him elected each time. This time however Cam has drunk-dialed and left a very salacious and adulterous voicemail on
the wrong answering machine (Seth Macbreyer’s to be exact). His numbers plummet and the
Motch brothers look for someone to replace Cam. They settle on Marty Huggins,
as he is the son of a well-known ex-politician (Brian Cox). The Motch brothers
hire a campaign manager, played by a snaky Dylan McDermot, to form Marty into
less of a weirdo and more of an American. First step is redecorating Marty’s
house with lots of rustic wood paneling and replacing Marty’s beloved pugs with
a Chocolate Labrador and a Golden Retriever. As the campaign manager explains, focus groups want their politicians to be Authentic. So Marty is completely re-tailored in order to achieve Authenticity. And it works too because I don't know, Americans (or at least the majority of them) tend to view eccentricities of character (i.e. what makes a person an individual) as phony fakery.
And also notice how little attention is paid to actual issues during the
debates. Supposedly Cam Brady is a Democrat and Marty Huggins is a Republican
but you wouldn’t hear anything about either party’s platform in this movie. All
the attacks and defenses are about personal foibles, suspicious alliances with
Communism and Al Qaeda, and which one supports the troops or loves Jesus more.
This seems less of the movie actually being ignorant of the issues and more as deliberate satire of actual politics. In one scene an intern brings up the idea of running an advertisement
about how multi-national corporations get tax credits for outsourcing American
jobs to other countries. Cam Brady yells the intern out of the room and decides
to put out a sex-tape instead. Cam Brady is a Democrat keep in mind, but that
is beside or may just be the point. The point might be that both parties should logically be
against tax breaks for corporations who fire American workers, but neither
candidate has any plans to change it or even talk about it because well, they have a better chance of winning the election by focusing on trivial bullshit. As for the Motch
brothers, they don’t care at all whether they help elect a Democrat or a
Republican just as long as the people they put in power remember who put them
there.
Is this satire relevant? Take our current presidential campaign.
Why should I know that Mitt Romney once put his dogs on the roof of his car for
a road trip, or that he has a car elevator, or his opinion of the London
Olympics, or that he beat up a gay kid in high school? There is no reason to
know these things. None of it matters when it comes to actually running a
country. Hell, you know how little personal morals matters to being an effective
politician. Lyndon Johnson boned every woman he could get his hands on. He also
happened to be one of the best senator majority leaders this country ever had.
Shit, lots of it, was actually accomplished in Congress when he was in charge.
As Cam Brady states during his Capra-esque moment of preposterous humanity at the end of
“The Campaign,” being a great politician and being a great congressman
are two entirely different things.
"The Campaign," is director Jay Roach's second great political movie of the year. (The first was HBO’s “Game Change,” about the vice presidential pick of Sarah Palin.) One is a fictional comedy and the other is a historical drama but the theme is the same, the idiotic way that we as a people
tend to choose our leaders. The brilliant thing about “Game Change” was not that
it bashed Sarah Palin. It was brilliant because it explained quite clearly why
Sarah Palin was a choice that made sense and for a couple weeks looked like a
home run. I figure we got lucky that Obama seems to have a brain, because quite frankly,
we elected him because he looked nice and gave great speeches. That seems to be the most
important ingredient nowadays and everything else is frosting.
If I had a suggestion to the American people it would be to ignore national politics and the national media that covers it in
general. Local politics are far more important. Those people actually affect
the day-to-day lives of citizens. They are the ones that make the zoning
decisions, administer the schools, pick up the garbage, and provide police and fire services among many many other things. What’s
more, these are people you can actually influence. One, because your vote
has much more power on the local level than on the federal level and two,
nobody else gives a shit.
