A Bait-and-Switch Sequel
Technically speaking “Cars 2” is a sequel to “Cars,” the 2006 movie by Pixar, but not really. If anything it is the feature length version of a series of Pixar shorts entitled “Mater’s Tall Tales.” These shorts starred a side character of “Cars” called Mater the Tow Truck (Larry the Cable Guy) telling grandiose stories of his daring exploits that took place all over the world and almost certainly never happened. The shorts were true cartoons, limited to fast paced joke telling and brilliantly animated action. If Pixar was being totally honest with us it might have named this movie, “Mater the Super Spy, Ka-Chow!” But here they are having it both ways. They get to cash in on sequel box office while at the same time telling a completely original story in a completely different genre. It’s sort of like a “bait and switch sequel.” It’s very clever of them.
The first “Cars” was about a big-headed race car named Lightning McQueen (Owen Wilson) that got lost on the way to a big race in a small town called Radiator Springs. He gained wisdom by the simple folk there and gradually learned all about small town values. By the end of the movie he was a much nicer car. “Cars 2” is basically a James Bond movie and follows quite the same structure. It starts with a British spycar named Finn McMissile (Michael Caine doing a superb Michael Caine) infiltrating an offshore oilrig run by a car with a monocle named Professor Z. Professor Z is smuggling some sort of weapon, Finn takes pictures, Professor Z notices Finn, a chase ensues, spy car gadgets help achieve a daring escape, and all of this is before the opening credits. Later this plot line intertwines with an ex-CEO of Big Oil, Sir Miles Axelrod’s (Eddie Izzard) plans to put on a three race around the world Grand Prix to demonstrate his new alternative fuel, Allinoil. Lightning McQueen and his buddy Mater head on over to Tokyo for the first race. There Finn McMissile and his fellow spy Holley Shiftwell (Emily Mortimer) mistake the uncouth rust-covered Mater as an American agent with an elaborate cover. Several car chases later, Mater is embroiled in the spy world. Somehow and why Big Oil is sabotaging the Grand Prix and they have to find out what its all about.
So this is Mater’s story all the way and whether you like the movie or not perhaps will rest on whether you like the bucktoothed hillbilly Mater. I liked Mater. He had plenty of good one liners and on top of that is uncannily smart, at least about cars. A good example of this is why the British agents thought he was the American agent in the first place. The spies had this code set up for meeting the agent they had never met. One car would ask a question about why the old Volkswagon engines didn’t need some very technical thing. The answer is because they have a some kind of air-cooled engine block (I don’t remember the exact words, but it was very technical). Supposedly this question was chosen because a normal car would never know such an obscure fact. Well, Mater knows it and finds nothing strange about the question. He answers it without hesitation in breathless kind of enthusiasm typical of geeks with finally someone to talk too and then goes on to describe the cooling blocks of several other like cars from that time period. There are plenty of examples of this high level of car knowledge “Cars 2” and it suggests that the people who made the movie really love cars and know everything about them. I know absolutely nothing about cars and do not harbor any fond feelings for them. In fact a big reason I like living in NYC is that I don’t need a car here. My driver’s license actually expired almost a year ago and I haven’t bothered to renew it. What I’m trying to say is that I hate cars. But I do take vicarious pleasure from watching a movie that is in love with its subject matter. “Cars 2” definitely is. If you enjoyed Pixar’s “Ratatouille” without having any knowledge of French cuisine, than you should have a fun time watching “Cars 2” whether or not you know about cars. I suspect people who do like cars will love this movie.
Much of the humor and creativity in this movie (and there is quite a lot of it) has gone into creating our human world in a way that is totally inhabited by cars. They are doing everything that we do just in car fashion. This leads to some really clever spectacles. One of my favorites is the Popemobile inside a Popemobile. Another is when the cars go through airport security and have to take off their tires to go through the metal detectors. These little details fill the movie end-to-end. One weakness in the jokes however is that a person might have to be a world traveler to get them all. In the Tokyo segment, I would think that the viewer would have to be knowledgeable of Japanese TV shows, those compartments that people rent to sleep in, and the fact that you can get everything in a vending machine over there, to get the jokes about them. The same goes for the jokes that are ingrained into the scenery in Paris, London, and a coastal Italian city that looks a lot like Cinque Terra. If you were familiar with these places, I would think your viewing pleasure would be enhanced a great deal.
The same goes for the evil scheme that is being perpetrated by Big Oil in this movie. It reminded me of the water scheme that the last James Bond movie, “Quantum of Solace,” featured. Most people thought that scheme was totally lame. I loved it, but I think that was mostly because I had just read a book about water wars (Cadillac Desert) and had known the scheme was based on something that actually happened in Bolivia. I can see people having the same reaction to the evil plot here as well. Before seeing “Cars 2,” it might help to watch the documentary, “Who Killed the Electric Car?” the utterly baffling tale of how a “business” named General Motors designed and manufactured an arguably superior product only to go to rather extraordinary lengths not to market or sell it. With that knowledge, the scheme in “Cars 2” may not seem so unrealistic because it isn’t really. Similar things have happened. Pixar has once again done their homework. One thing that this scheme does get right in line with James Bond movies is the car equivalent of the bad guys. In this movie they are lemons, really bad working cars, bent on perpetrating an evil plot because they’re so bitter about their inferiority. Surely, if there is anything I’ve learned from watching James Bond movies, it’s that you shouldn’t trust people with physical deformities.
Not that Pixar is up on a soapbox here about environmentalism. This movie is mainly about car chases, jokes, and cool spy car gadgets. There is a subplot that deals with McQueen and Mater’s friendship getting strained by Mater’s spy stuff, but it isn’t heavy stuff. Unlike the last several Pixar movies, this one isn’t about to make you start crying in the theater. Apparently that level of pathos (as opposed to say intelligence, wit, or creativity) is now what solely defines a Pixar movie as its omission in this movie is the primary reason why it is scoring a completely uncalled for 33% on RottenTomatoes. It should be noted that audiences leaving the theater have given “Cars 2” a Cinemascope rating of A-. I would give it a B+ but yes that is far more accurate than the tomato rating. “Cars 2” is not a masterpiece but it is as good as any decent James Bond movie, a worthy comparison because it is the gold standard of the genre this movie takes place in. At the very least, “Cars 2” is a better movie than “Cars” was.
Some extra thoughts on the ingenious marketing strategy of "Cars 2," and the meaning of the term "Bait and Switch Sequel."
What do people want when it comes to movie night? I would argue that it is different depending on when you ask them.
When a person is deciding which movie from many to see, they generally try to make the safest choice possible. This is especially true if you are choosing a movie for a group of people. You don’t want to be the guy who suggests an obscure movie that everyone ends up hating. A sequel from a very popular movie has at least a decent chance of being mediocre. If it is awful, then there is always an excuse. I thought it would have been like the first. The people with you will understand because they were thinking the same thing before heading into the theater. That excuse is not available when bringing people to see a movie that doesn’t have a track record.
But what will you have wished you had seen once you leave the theater. Well, supposedly you will have wished you had seen a good movie. Fill in your definition of that here. In the case of a sequel to “Cars,” I think I would have liked to see, at the very least, exciting action sequences I had not seen before and funny jokes I had not heard before or, in other words, a good original story.
A “Bait-and-switch sequel,” is a movie that baits people into the theater by marketing something recognizable but than switches into an original story once the money has been paid and the people are sitting down. If all goes to plan it would be the best of both worlds, both in terms of box office and artistic credibility. So the rule: the “2” helps get people into the theater. It doesn’t help tell the story. Like “Cars 2” it should be used accordingly.
